Bedfordshire's Violence and Exploitaiton Reduction Unit Just Drop It

Just Drop It campaign praised in Parliament

Bedfordshire’s Violence and Exploitation Reduction Unit (VERU) flagship campaign ‘Just Drop It’ has been recognised in the House of Commons as efforts to tackle knife crime continue across the county.

Following a meeting with the unit’s Communications Team last month, Luton MPs Sarah Owen and Rachel Hopkins, paid homage to the ground-breaking campaign that launched in November 2023.

Just Drop It seeks to shine a light on the ripple effect of knife crime by sharing the experiences of families and communities, aiming to deter young people from carrying or ever using a blade. 

The campaign launched by sharing a short film about the lived experience of the VERU’s Senior Youth Intervention Specialist, Roseann Taylor whose son, Azaan Kaleem, was stabbed to death in 2018.

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